M&S targets fashion bloggers with Limited Collection push

M&S get bloggers and followers involved in the campaign to ensure success.

Marketing Magazine

M&S have delivered an impressive social media campaign that gets the blogger trying on their new collection asks their readers to vote and commenting on the new look. Many brands reach out to bloggers but fail to engage with them properly, resulting in a lifeless advertorial that lacks the blogger's personality that their audience love. I like how the M&S approach gets both blogger and audience immersed in the experience to deliver a true social media campaign.