Simon Thompson is appointed to help the supermarket's take advantage of
the digital opportunity.
I have been keeping an eye on Morrisons' lack of digital investment has for a
long while now. Looking back, I thought the acquisition of Kiddiecare back in
February may have signalled a change in direction for Morrisons but it has been
pretty quiet on the digital innovation front. Now with this appointment, it
seems the penny has finally dropped. I expect big things from Morrisons in the
digital space over the next six months.
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