One size does not fit all in New Look m-commerce success.
IAB
New
Look have recognised that mobile has a central role to play in today's retail
experience. Mobile is often been seen as a bolt on to core retail experiences
with a tendency to create one mobile platform that works to the lowest common
denominator of all devices in market. New Look have demonstrated that creating
tailored experiences to maximise the features present on each phone device will
deliver great success.
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