Tesco creates space through augmented reality in-store

Tesco use digital to give consumers choice whilst learningabout local needs.

Tesco have long been trialling innovative technologies in the retail experience.  With retail space at a premium but potential to cross-sell to customers, AR can be used to extend the experience whilst (to a degree) fulfilling consumers need to ‘touch’ products.  Whilst I don't think this particular execution will get past the trial stage, the approach will allow Tesco to enhance their understanding of how their customers behave across all relevant channels though different interfaces and locations.  This test and learn approach will help them create a more compelling experience for customers longer term.