Drive meets Matrix meets Google Maps meets Wasted Opportunity - http://www.escapethemap.com
This is the first instalment of a Mercedes new ad series. You have been asked to help Marie 'escape the map' through an interactive journey through a strange internet induced world.
It's great to see brands finally catching up with audiences by blending channels and rethinking how they engage but the execution is poor and left me underwhelmed.
5/10 for trying.
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