Honda matches audience expectations through real challenges.

http://www.experimentgame.com/

The trouble with gamifying advertising is that the challenge is often set to work to the lowest common denominator, this makes the challenge set is too easy for some audiences.  This innovative, interactive game from Honda is well positioned, delivering a compelling level of complexity for their audience whilst landing their message.  Bragging rights go to those who complete the game with the opportunity to build and share your own scenario.

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