'A Harvey Nichols Christmas 2011 - Ever faced the Walk ofShame?'
I won’t lay into the drab ads coming out of the
retail sector this year, Charley Brooker does a better job than I could ever do on this subject.
I will highlight this year’s saving grace that comes from Harvey
Nichols. It uses great insight to deliver
an ad that cuts through the dross. Considering the focus on social media from premium/luxury
brands like Burberry, their extension through social is subtle. Despite this, the subject is compelling
enough to get some good viral traction in the
next few days.
7/10 entertaining, possibly engaging
Pic = Stats after 1 dayfrom www.peoplebrowser.com (showing an interesting skew to male audience)
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