Burberry integrates its media to create added value to their fans.
Telegraph
Traditionally,
fashion events are exclusive. Burberry used a fully integrated campaign
approach that harnesses key channels like social media (e.g. Facebook, Twitter,
Instagram) to create value by giving the ordinary folk (1.3 million of them) a
sneak preview before the models go on to the catwalk! I think this is fab but
to be a little picky, it would have nice to see more two way dialogue with fans
during the event rather than mainly broadcasting the content.
No comments:
Post a Comment