Brands back Sir Stuart Rose's mobile ad service.

Building solutions for the consumer gets interest from retailers.
Marketingweek


Sometimes technology can complicate things for the consumer. QR codes and NFC have struggled to be adopted by consumers as they are unfamiliar. The fact it's simple (leveraging the everyday behaviour of text) and also accessible (consumers are able to use it at a number of popular stores) means I expect good adoption of the Simply Tap service.